![]() It’s also important to make sure that your goal is in line with your overall marketing strategy. That way, every part of your Instagram Live stream will be aligned with achieving your goal. Perhaps you want to strengthen customer relations, grow your following, increase email signups, or boost sales of a specific product.Īnd although you might like to do all of those things, it’s best to prioritize one per broadcast. In other words, what are you hoping to achieve from your broadcasts? ![]() To get the most out of your Instagram Live videos, it’s important to know exactly why you’re doing them. Then, in time, your more engaged followers will look forward to each Instagram Live video. The best way to do this is to set a schedule and stick to it.įor example, if you plan to go live every Thursday at 7 pm, you can promote this weekly event to your audience. To reach more people and build strong relationships with your audience, you need to go live regularly. Like many things in life, consistency is key. Now that you understand the potential of this marketing tool, let’s take an in-depth look at how to use Instagram Live.įirst thing’s first: Step 1: Set a Schedule It’s no wonder 80 percent of people would rather watch a live video from a brand than read a blog.Īll in all, Instagram Live is a powerful way to reach and engage with your target audience. This means it’s the ultimate tool for building strong relationships with customers. It provides intuitive real-time interactivity and collaboration. Instagram Live video does away with the crevasse that sits between those who broadcast and those who consume. So, when someone opens Instagram on the web and views the Instagram Stories panel, they’ll know that you are hosting a live session. Still, Instagram Live’s potential goes far beyond these tactics.įor example, you can stream Instagram Live to both mobile and desktop users.įor the purpose, you just need to go live, and Instagram will place a magenta-colored “Live” button at the right of your account in the Instagram Stories panel. To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours. Once Live, tap on the “question mark button” at the bottom of your screen to start answering. You can take advantage of this feature by posting a Question Sticker on your Instagram Story before hosting a live session on Instagram. Moreover, you can now post Sticker Q&A’s into your Live Instagram Stories.īefore, it was overwhelming to go through all the questions in the comments during a live session, but now a simple question box allows you to easily sift through questions to answer throughout the live video. This can be a great way to get insights and feedback directly from people who matter to your business. Plus, your audience can submit their questions and comments on your video in real-time. ![]() This notification can be a huge help in exposing your broadcasts to more of your followers. What’s more, followers who haven’t turned off Instagram Live notifications will get a message telling them when you go live. Remember, Instagram Live bumps your content to the first position in Stories at the top of user’s feeds. Okay, so Instagram is a powerful marketing channel – but what about Instagram Live ? Additionally, according to Instagram, 50% of users say they follow at least one brand on the platform.Īccording to Instagram stats for 2021, at least 80% of Instagram users rely on Instagram to decide whether to buy a product or service. The platform has 1 billion monthly active users. More than 500 million people use Instagram every day. So why should you use Instagram Live? The Power of Instagram Live for Businesses The image below of John Mayer performing on Instagram Live shows the viewer’s interface. To view an Instagram Live video, simply tap on the Story thumbnail. Any accounts that are currently live will include the “Live” icon. Instagram Stories are shown at the top of the feed. Instagram Live is a feature that works within Instagram Stories and allows users to broadcast live videos to other users on the platform.
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